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Title: Customer equity – novi pristup u upravljanju i merenju marketing performansi’
Authors: Sudarević, Tomislav  ; Pupovac, Ljubomir 
Issue Date: 2009
Publication: Strategic management and decision support systems in strategic management, 14, Subotica, Srbija, 2009, 21. maj - 22. maj
Publisher: Subotica, Srbija : Univerzitet u Novom Sadu, Ekonomski Fakultet Subotica
Type: Conference Paper
ISBN: 978-86-7233-223-0 Search Idenfier
URI: https://enauka.gov.rs/handle/123456789/917333
Metadata source: (Preuzeto iz KNR-a) Sudarević, Tomislav
Availability note: Подаци и/или пуни текст су непотпуни
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