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Neuromarketing kao alat marketing istraživanja i realizacije strategije odnosa sa potrošačima
| Title: | Neuromarketing kao alat marketing istraživanja i realizacije strategije odnosa sa potrošačima Neuromarketing as a tool of marketing research and implementation of consumer relationship strategy |
Authors: | Mladenović, Milica |
Issue Date: | 2022 | Publication: | Megatrend revija | ISSN: | 1820-3159 2560-3329 Megatrend revija Search Idenfier |
Publisher: | Beograd : Megatrend univerzitet primenjenih nauka | Type: | Article | Collation: | vol. 19 br. 3 str. 389-409 | DOI: | 10.5937/MegRev2203389M | VBS COBISS: | 119925001 | URI: | https://enauka.gov.rs/handle/123456789/930267 | URL: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592203389M.pdf | Metadata source: | (Preuzeto iz ORCID-a) Milićević, Srđan (Preuzeto iz CrossRef-a) Mladenović, Milica |
M-category: | 51M51 |
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