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Browsing by Author Baltezarević, Ivana

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Issue DateTitleAuthor(s)TypeМp-cat.
2024Advantages of Digital Marketing in the World of Digital GamesBaltezarević, Radoslav  ; Baltezarević, Borivoje  ; Baltezarević, Ivana  Article
23M23
2025AI-Driven Influence: Ethical Boundaries and Manipulative Practices among Social Media InfluencersBaltezarević, Ivana  Conference Paper
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2025AI-Driven Social Bots in Political Campaigns and Their Role in Shaping Opinion, Manipulation and MobilisationBaltezarević, Ivana  ; Baltezarević, Vesna  ; Baltezarević, Radoslav  Article
52M52
2025Artificial intelligence (AI) impact on cybersecurityBaltezarević, Ivana  Konferencijski rad
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2024Benefits and risks of ChatGPT in future educationBaltezarević, Radoslav  ; Baltezarević, Ivana  Naučni članak
52M52 - Nacionalni časopis kategorije M52
2023Benefits of using holograms in marketing communicationBaltezarevic, Radoslav  ; Baltezarevic, Ivana  Conference Paper
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2025Between availability and prestige in the context of luxury democratization and brand image dilutionBaltezarević, Ivana Ž.  ; Baltezarević, Radoslav  ; Ravić, Nenad  ; Krsmanović, StefanArticle
52M52
2025Between Progress and Peril: The Role of Artificial Intelligence (AI) inShaping Modern Political CommunicationBaltezarević, Radoslav  ; Lović, Vladimir; Baltezarević, Ivana  Article
22M22
2025Colours of Power in Political Communication and Identity FormationBaltezarević, Ivana  ; Baltezarević, Vesna  ; Baltezarević, Radoslav  Conference Paper
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2024Comprehending subconscious consumer behavior in the digital age via neuromarketingBaltezarević, Ivana  ; Baltezarević, Radoslav  Conference Paper
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2023Confirmation bias in digital communication: the tendency of consumers to favor information that confirms their pre-existing beliefsBaltezarević, Radoslav  ; Baltezarević, Ivana Ž.  ; Ravić, NenadArticle
52M52
2025Cyber Threats and Digital Diplomacy: Coordinating State Responses within Fragmented Legal FrameworksBaltezarević, Radoslav  ; Baltezarević, Ivana  ; Nikolić, DraganArticle
52M52
2021Daning-Krugerov efekat - uticaj iskrivljene realnosti na percepciju potrošača prema luksuznim brendovimaBaltezarević, Radoslav  ; Baltezarević, Ivana  Article
24M24
2025Digital Game-Based Learning’s (DGBL) Effect on Students’Academic PerformanceBaltezarević, Radoslav  ; Baltezarević, Ivana  Article
22M22
2024Digital guerrilla marketing: An innovative method of utilizing online communication channels to connect with the target audienceBaltezarević, Radoslav  ; Baltezarević, Ivana  Article
52M52
2023Digitalni marketing u poslovnom okruženjuBaltezarevic, Radoslav  ; Baltezarevic, Ivana  Monograph
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2025Echo Influencers: Performing Credibility Without Credentials in the Age of Social MediaBaltezarević, Ivana  Conference Paper
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2024Effects of in-game advertising on the world economyBaltezarević, Radoslav  ; Baltezarević, Ivana  Conference Paper
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2024Ensure Video Game Success with Digital MarketingBaltezarević, Radoslav  ; Baltezarević, Ivana  Book parts
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2024Essential advantages of a sustainable blue economyBaltezarević, Radoslav  ; Baltezarević, Ivana  Conference Paper
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