| Issue Date | Title | Author(s) | Type | Мp-cat. |
| 2025 | Uticaj marketing aktivnosti na društvenim medijima na ponašanje potrošača prema zelenim proizvodima - analiza domaćih i globalnih kompanija | Филиповић, Јована ; Шапић, Срђан  | Article | |
| 2025 | Elektronska usmena propaganda kao prediktor namera u pogledu kupovine proizvoda | Šapić, Srđan  | Book parts | |
| 2025 | Artiffical intelligence elements as antecendents of social media consumer engagement and purchase intention | Filipović, Jovana ; Šapić, Srđan  | Article | |
| 2024 | Social media as determinant of green products purchase: the moderating role of green concern | Filipović, Jovana ; Šapić, Srđan ; Zdravković, Stefan | Article | |
| 2024 | Аktivnоsti prеduzеćа u Srbiјi nа društvеnim mrеžаmа - еmpiriјskо istrаživаnjе | Šapić, Srđan ; Filipović, Jovana  | Book parts | |
| 2024 | The role of national culture and lifestyle in shaping consumer behavior | Marinković, Veljko ; Lazarević, Jovana ; Šapić, Srđan  | Article | |
| 2023 | The influence of the motivational factor of cultural intelligence on the acceptance of foreign brands in the Republic of Serbia | Šapić, Srđan ; Filipović, Jovana ; Zdravković, Stefan | Article | |
| 2023 | Animozitet kao determinanta kupovine domaćih i inostranih brendova | Šapić, Srđan ; Filipović, Jovana  | Book parts | |
| 2023 | Social media and corporate image as determinants of global and local brands purchase : Moderating effects of consumer openness to foreign cultures | Filipović, Jovana ; Šapić, Srđan ; Dlačić, Jasmina | Article | |
| 2022 | Consumer Lifestyle Forming Under the Influence of National Culture | Šapić, Srđan ; Lazarević, Jovana ; Marinković, Veljko  | Article | |
| 2022 | Uticaj kvaliteta web sajta na kognitivne i afektivne stavove prema organskoj hrani | Kocić, Milan ; Šapić, Srđan ; Sofronijević, Katarina  | Article | |
| 2022 | Uticaj nacionalnog identiteta na kupovinu domaćih proizvoda | Šapić, Srđan ; Filipović, Jovana  | Book parts | |
| 2021 | The effect of country - of - origin image trough quality, design and attractiveness related to product on consumer loyalty | Šapić, Srđan ; Lazarević, Jovana ; Filipović, Jovana  | Article | |
| 2021 | Uticaj korporativne društvene odgovornosti preduzeća na kupovinu domaćih i evropskih proizvoda | Šapić, Srđan ; Filipović, Jovana  | Book parts | |
| 2020 | Uticaj demografskih karakteristika potrošača na percipiranu vrednost evropskih brendova | Šapić, Srđan ; Filipović, Jovana  | Book parts | |
| 2020 | The impact of consumersʼ traveling and media activities on consumer behaviour towards purchasing global brands | Filipović, Jovana ; Šapić, Srđan  | Article | |
| 2020 | Analiza socio-psiholoških faktora potrošačkog etnocentrizma - moderatorski efekat nacionalnog identiteta | Zdravković, Stefan; Šapić, Srđan ; Filipović, Jovana  | Article | |
| 2020 | The raspberry commodity exchange in Serbia: An exploratory research of producers' attitudes | Šapić, Srđan ; Jakšić, Milena ; Stojković, Dragan  | Article | |
| 2019 | Uticaj putovanja potrošača i prisustva brendova u medijima na stavove i namere potrošača prema kupovini globalnih brendova | Šapić, Srđan ; Filipović, Jovana  | Conference Paper | |
| 2019 | Creating consumer loyalty in the field of using over-the-counter products | Šapić, Srđan ; Kocić, Milan ; Sofronijević, Katarina  | Article | |