Researchers



Results 1-20 of 54
Issue DateTitleAuthor(s)TypeМp-cat.
2025Sustainability in Major Sporting Events – The Case of the Super BowlA. Belačić; S. Alčaković  Conference Paper
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2025The presence of tech companies in Superbowl ads from 2021 to 2025A. Belačić; S. Alčaković  Conference Paper
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2025Celebrity endorsments in Super Bowl advertising during the period 2021-2025A. Belačić; S. Alčaković  Article
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2024The impact of media digitalization on political communication in SerbiaA. Belačić; S. Alčaković  Article
51M51
2024Utilización de la evaluación formativa para mejorar los resultados de aprendizaje de estudiantes en los ambientes híbridos de la enseñanza superiorV. Gavranović  ; M. Veljković Michos  ; S. Alčaković  Article
22M22
2023Who to engage in promotion?The position of athletes in celebrity endorsement communication strategiesI. Savić  ; S. Alčaković  ; I. Brdar  ; D. PetkovićArticle
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2023Super Bowl Ads in the Period from 2017-2022S. Alčaković  Article
51M51
2023The Impact of Internet Media on Video Marketing in SerbiaA. Belačić; S. Alčaković  Conference Paper
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2023Teachers’ Attitudes towards Mandatory and Optional Professional Development Programmes in the Republic of SerbiaV. Gavranović  ; S. Alčaković  Article
24+M24+
2023Political Communication in Serbia – Digital Versus Traditional MediaA. Belačić; S. Alčaković  Conference Paper
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2023Review of The Role of Generative Artificial Intelligence in Contemporary Digital MarketingA. Belačić; S. Alčaković  Conference Paper
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2023Intragroup conflict and cohesion in interactive sports teamsG. Dobrijević  ; S. Alčaković  Article
23M23
2022Marketing and new technologies - The use of NFT in promotional activities of brands - an overviewI. Savić  ; M. Obradović  ; S. Alčaković  ; D. KratovacConference Paper
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2022Online Learning during the Pandemic of Covid-19: Experiences of Students and UniversitiesI. Savić  ; S. Alčaković  Article
51M51
2022University students' experiences and attitudes toward online learning during the pandemic COVID-19I. Savić  ; S. Alčaković  ; A. NJeguš  Conference Paper
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2021Digital marketing (Digitalni marketing)Alcakovic, Slavko  ; Đorđević, Aleksandar  ; Savanović, Nikola  Monograph
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2020THE IMPORTANCE OF CREATING DIGITAL BRANDS IN SPORTST. Stefanović; S. Alčaković  Conference Paper
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2020Perception of Cohesion in Interactive Sports TeamsDobrijević, Gordana  ; Đorđević Boljanović, Jelena  ; Alčaković, Slavko  ; Lazarević, SnežanaArticle
24M24
2019Marketing u sportuAlčaković, Slavko  ; McIntyre, Jelena  ; Brdar, Ivana  Text book
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2019Generacija Z: Značaj kulturnog nasleđa u odabiru turističke destinacijeMaja Obradović  ; Jovan Popesku ; Jelena Stanković  ; Slavko Alčaković  ; Pavlović, Danijel S. Conference Paper
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