Results 1-20 of 49
Issue DateTitleAuthor(s)TypeМp-cat.
2025The Role of Artificial Intelligence in the Modern Approach to NeuromarketingRadojević, Ivana; Slijepčević, Milica  ; Popović Šević, Nevenka  Book parts
Mp. category will be shown later
2025The Impact of Artificial Intelligence on Management and Marketing in MediaPopović Šević, Nevenka  ; Slijepčević, Milica  ; Ašanin Gole, PeđaConference Paper
Mp. category will be shown later
2025Consumer Ethnocentrism Towards Fashion ProductsSlijepčević, Milica  ; Perčić, Karolina; Alimpić, Stefan  Article
Mp. category will be shown later
2025Consumer habits of fashion products before and during the pandemic COVID-19 with an emphasis on online shoppingPerčić, Karolina; Slijepčević, Milica  ; Alimpić, Stefan  Article
Mp. category will be shown later
2024New trends in the implementation of neuromarketing at higher educational institutionsPopović Šević, Nevenka  ; Slijepcević, Milica  ; Radojević, IvanaConference Paper
Mp. category will be shown later
2024Evolucija marketing koncepcije od 1.0 do 5.0Madić, Vladan  ; Slijepčević, Milica  ; Vučenović, Tamara  ; Alimpić, Stefan  Article
51M51
2024Exploring the Nexus of Perceived Organizational CSR Engagement, Job Satisfaction, Organizational Pride, and Involvement in CSR Activities: Evidence from an Emerging EconomySlijepčević, Milica  ; Popović Šević, Nevenka  ; Krstić, Jelena  ; Rajić, Tamara  ; Ranković, MilanArticle
21M21
2024Zaposleni kao tržišni segment i brend ambasadori društva za osiguranjeSlijepčević, Milica  ; Alimpić, Stefan  ; Madić, Vladan  Article
51M51
2023Influence of CSR activities on opinions of insurance service users when purchasing insuranceSlijepčević, Milica  ; Popović-Šević, Nevenka  ; Ašanin, Gole; Ilić, Milena  Article
51M51
2023Changes of fashion consumers purchasing behavior before and during COVID - 19 pandemic : evidence from SerbiaSlijepčević, Milica  ; Perčić, Karolina; Krstić, Jelena  Article
23M23
2023Impulse Buying Of Fashion ProductsSlijepčević, Milica  ; Perčić, Karolina; Alimpić, Stefan  Conference Paper
Mp. category will be shown later
2023Factors influencing the purchase of fashion products before and during the COVID-19 pandemic : the example of SerbiaPerčić, Karolina; Slijepčević, Milica  ; Ašanin Gole, PedjaArticle
22M22
2023Factors Affecting Consumer Ethnocentrism, with Focus on SerbiaSlijepčević, Milica  ; Alimpić, Stefan  Conference Paper
Mp. category will be shown later
2023Uticaj CSR aktivnosti na stavove korisnika osiguravajućih kompanija pri kupovini usluge osiguranjaŠević, Popović Nevenka  ; Milica Slijepčević  ; Predrag Ašanin; Milena Ilić  Article
51M51
2022Analyzing the Banking Business: Relevance of Service Value for the Satisfaction and Loyalty of ConsumersŠević, Aleksandar; Zečar, Jelena  ; Nešić Tomašević, Ana  ; Popović Šević, Nevenka  ; Slijepčević, Milica  ; Dudić, Branislav  Article
21a+M21a+
2022Practical implementation of neuromarketing in different business industries: challenges and trendsPopovic Sevic, Nevenka  ; Slijepcevic, Milica  ; Radojevic, IvanaArticle
23M23
2022Information and communication technologies-supported work from home. NEW TRENDS IN DIGITAL TRANSFORMATIONIlić, Milena  ; GAVRILOVIĆ P; POPOVIĆ ŠEVIĆ Nevenka  ; SLIJEPČEVIĆ Milica  Monograph
Mp. category will be shown later
2022Neuromarketing : izazovi i trendoviSlijepčević, Milica  ; Popović Šević, Nevenka  ; Radojević, IvanaMonograph
Mp. category will be shown later
2022Relative importance of Neuromarketing in Support of Banking Service UsersSlijepčević, Milica  ; Popović Šević, Nevenka  ; Radojević, Ivana; Šević, AleksandarArticle
51M51
2022Investigating the relationship between quality, loyalty, and personal relationship in the banking sector: An analysis of micro, small and medium-sized enterprises in SerbiaSlijepčević, Milica  ; Popović-Šević, Nevenka  ; Pantic, Popovic Sanja  ; Šević, AleksandarArticle
24M24