Researchers

Results 21-40 of 91
Issue DateTitleAuthor(s)TypeМp-cat.
2024Brendovi i marketinške metrike za evaluaciju brendova u savremenom poslovanjuMamula Nikolić, Tatjana  ; Perić, Nenad  Monograph
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2024Challenges in understanding the role and importance of advertising agencies in a multistakeholder environmental contextLozović, Nenad; Mamula Nikolić, Tatjana  ; Perić, Nenad  Book parts
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2023The Use of Virtual and Augmented Reality in Digital MarketingKralj, Svetlana; Mamula Nikolić, Tatjana  ; Vukašinović, MatejaConference Paper
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2023UntitledMamula Nikolić, Tatjana  ; Blažanin, Barbara  Report works
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2023Reintegracija poslovanja : živeti sa cunamijem : kako napredovati na talasima promena. 2Mamula Nikolić, Tatjana  Monograph
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2023Technology brands and the role of GenZ in their co-creationNikolić, Tatjana Mamula  ; Popović-Pantić, Sanja  ; Perčić, KarolinaBook parts
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2023Strategic family winery brand launch in the VUCA (volatility, uncertainty, complexity, ambiguity) market: Three case studies from Serbian marketPaunović, Ivan; Mamula Nikolić, Tatjana  Article
52M52
2023Uloga marketing menadžmenta u procesu reinovacije brendaMamula Nikolić, Tatjana  Conference Paper
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2023Reinovacija poslovanja : živeti sa cunamijem : kako napredovati na talasima promena. 1Mamula Nikolić, Tatjana  Monograph
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2023The role of brand re-innovation in the system of reinnovation radarMamula Nikolić, Tatjana  ; Perić, Nenad  Conference Paper
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2023Special issue in Sustainability New Business Models and Entrepreneurship for Sustainable DevelopmentIvan Paunović; Tatjana Mamula Nikolić  Other
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2023Impact of Digital Capabilities on Digital Transformation: The Mediating Role of Digital CitizenshipSlavković, Marko  ; Pavlović, Katarina  ; Mamula Nikolić, Tatjana  ; Vučenović, Tamara  ; Bugarčić, Marijana  Article
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2023Way of Thinking and Skills as Challenges in a Turbulent Business EnvironmentMamula Nikolić, Tatjana  ; Kralj, SvetlanaConference Paper
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2023Uloga nove generacije u budućim trendovima održivog poslovanjaKralj, Svetlana; Mamula Nikolić, Tatjana  Book parts
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2022Strategic family winery brand launch in the VUCA (volatility, uncertainty, complexity, ambiguity) market: Three case studies from Serbian marketPaunović, Ivan; Mamula, Tatjana  Conference Paper
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2022Exploring Association Between HR Independence in Organizing Educational Programs and the Availability of Educational and Talent Management Programs in the Companies from Serbia and the Republic of SrpskaBovan, Ana ; Milovanović, Mirjana  ; Mamula Nikolić, Tatjana  Article
23M23
2022Uloga Generacija Z u ko-kreaciji održivog brenda na primeru generacije Z u SrbijiMamula Nikolić, Tatjana  ; Perčić, Karolina; Nećak, MirjanaConference Paper
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2022MSMEs Need to Change the Game in Challenging Times Such as COVID-19 Crisis: Changes in Consumer Behavior HabitsMamula Nikolić, Tatjana  ; Perčić, Karolina; Nećak, MirjanaArticle
23M23
2022Reinovacija poslovanja kao uslov napredovanja : poslovni primer preduzeća SpringwellMamula Nikolić, Tatjana  ; Marjanović, MarijanaBook parts
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2022Designing a sustainable brand by engaging brand-consumers' collaboration Generation Z co-creators and influencers in SerbiaMamula Nikolić, Tatjana  ; Perčić, Karolina; Nećak, MirjanaArticle
51M51